As far back as he can remember, Craig Elding has been interested in health and nutrition, even when he was very young. It seemed to make sense to follow his interest as his career, and so he studied Nutrition & Food Science at Reading University. It was here he first discovered the details of the health industry, and how misguided and misguiding some companies are. The line between marketing and science seemed to have vanished, and he realized he felt betrayed – and so co-founded The Health Cloud. His mission is to highlight the science (or lack of) in the health world, and help people to become healthy.